What does White Rabbit mean

The name "Lapin Blanc" (white rabbit) is french for White Rabbit. It's an obvious reference to the rabbit in Alice in Wonderland, written by Lewis Caroll, where the rabbit in a hurry is like a magnet to the young Alice, who is tired of her lessons and is carried in a wonderful fantasy world filled with incredible characters, animals and transformations.

The white rabbit is the smuggler between the real world and the imaginary world, an image we really loved when I and two other freelancers chose a name for our creative collective in 2005. Furthermore the rabbit is always extra busy and so were we at that time. It hasn't changed much over the years and we're still boiling with ideas for ouc clients' projects or our own concepts. And We expect to keep on running for a long time!

When Antoine moved in England to live there and create a new company, he took for his activity the name of the collective and did not translate it to give a little French Touch.

White Rabbit is also the name (with multiple meanings) of a fabulous pshychedelic song by Jefferson Airplane, and we love the reference.

Feed your head!